1 option
Letter to Samuel Ferber outlining the basic points of the motivational research study.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Esquire, inc.
- Male consumers.
- Marketing research.
- Men's magazines.
- Physical Description:
- 1 online resource.
- Production:
- New York : [producer not identified], 1957.
- Summary:
- Description: Esquire.
- Notes:
- Box number: 1 ; Report number: 3.2A.
- Brand: Esquire.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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