1 option
An MRP analysis of patterns of viewer response to a "Command" film strip.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Alberto-Culver Co.
- Hair preparations.
- Male consumers.
- Television advertising.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1959.
- Summary:
- Description: Command.
- Notes:
- Box number: 29 ; Report number: 782TV.
- Brand: Command.
- Method: Interview, Test, Focus Group.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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