1 option
The motivating response patterns to a television commercial for Hedley's "Gay".
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Detergents.
- Marketing.
- Television commercials.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- London : The Motivational & Social Research Centre, Ltd., 1959.
- Summary:
- Description: Hedley's.
- Notes:
- Box number: 55 ; Report number: 1231TV.
- Brand: Hedley's.
- Method: Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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