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A motivational pilot study on new directions for the sales, merchandising and advertising of Lucky Tiger hair tonic.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Brand choice.
- Corporate image.
- Hair preparations.
- Marketing research.
- Symbolism.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1958.
- Summary:
- Description: Lucky Tiger.
- Notes:
- Box number: 48 ; Report number: 1046D.
- Brand: Lucky Tiger.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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