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A motivational research study in the field of toys for Mattel Toys, Inc.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Ernest Dichter International, Institut für Motiv- und Marketingforschung.
- Mattel, Inc.
- Marketing research.
- Toys.
- New York (State)--Croton-on-Hudson.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1959.
- Summary:
- Description: Ginny Doll; Barbie; Fanner 50; Shoot 'n Shell; Derringer; H2O Missile.
- Notes:
- Box number: 125 ; Report number: 1116C.
- Brand: Ginny Doll; Barbie; Fanner 50; Shoot 'n Shell; Derringer; H2O Missile.
- Method: Interview, Observation, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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