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A motivational research study of the depth of penetration and the competitive climate of lager beer in the western provinces.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Molson's Brewery.
- Beer--Marketing.
- Brand loyalty.
- Brewing industry.
- Canada.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1959.
- Summary:
- Description: Molson's; Sicks'; Crown & Anchor.
- Notes:
- Box number: 36 ; Report number: 878.4C.
- Brand: Molson's; Sicks'; Crown & Anchor.
- Method: Interview, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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