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The "switched on" reader - proposal for a motivational research study of readers of specialized magazines : Proposal 1969.

Market Research and American Business, 1935-1965 Available online

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Format:
Book
Language:
English
Physical Description:
1 online resource
Summary:
Description: Ziff-Davis.
Notes:
AMDigital Reference: 101;2306A.
Diary Study; Observation; Test; Interview.
Description based on online resource (viewed on June 9, 2017).

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