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Analysis of the motivating response patterns to two Quaker Oats commercials.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Quaker Oats Company.
- Breakfast cereals.
- Marketing.
- Television advertising.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1958.
- Summary:
- Description: Quaker Oats.
- Notes:
- Box number: 34 ; Report number: 863TV.
- Brand: Quaker Oats.
- Method: Focus Group, Test, Interview.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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