1 option
Completed interview face sheets for AT&T study : Supporting Material 1982.
Market Research and American Business, 1935-1965 Available online
Market Research and American Business, 1935-1965- Format:
- Book
- Language:
- English
- Physical Description:
- 1 online resource
- Summary:
- Description: AT&T.
- Notes:
- Research to probe consumers' deep-seated psychological perceptions of the telephone set in order to determine if there exist any obstacles which would prevent selling telephones.
- AMDigital Reference: 123;2935A.
- Interview.
- Description based on online resource (viewed on June 9, 2017).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.