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A creative problem analysis and suggested areas of research for a motivational research study affecting the advertising and merchandising areas of the Celanese Corporation.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Celanese Corporation.
- Clothing and dress.
- Marketing.
- Textile fabrics.
- Women consumers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1957.
- Summary:
- Description: Celanese.
- Notes:
- Box number: 33 ; Report number: 849A.
- Brand: Celanese.
- Method: Interview, Observation, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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