1 option
A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising agencies.
- Marketing research.
- Newspapers.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1956.
- Summary:
- Description: The American Weekly.
- Notes:
- Box number: 28 ; Report number: 762A.
- Brand: The American Weekly.
- Method: Interview, Observation, Test.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.