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A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly : Proposal 1956.

Market Research and American Business, 1935-1965 Available online

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Format:
Book
Language:
English
Physical Description:
1 online resource
Summary:
Description: The American Weekly.
Notes:
AMDigital Reference: 28;762A.
Interview; Observation; Test.
Description based on online resource (viewed on June 9, 2017).

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