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Emotions, not issues will decide presidential election, the Institute for Motivational Research finds.
American Consumer Culture: Market Research and American Business, 1935-1965 Available online
View online- Format:
- Book
- Language:
- English
- Subjects (All):
- Elections.
- Presidential candidates.
- Presidents--Election--Psychological aspects.
- Voting.
- Physical Description:
- 1 online resource.
- Production:
- Croton-on-Hudson, New York : Institute for Motivational Research, Inc., 1956.
- Notes:
- Box number: 29 ; Report number: 788D.
- Method: Interview.
- This report concerns the election campaigns of Adlai E. Stevenson and Dwight D. Eisenhower in the run up to the 1956 presidential election.
- Title from publisher's website.
- Description based on online resource (last viewed July 9, 2026).
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