After Mass Media : Storytelling for Microaudiences in the Twenty-First Century / Amanda D. Lotz

Format:

Book

Author/Creator:

Lotz, Amanda D., 1974- author.

Series:

Critical cultural communication.

Critical Cultural Communication

Language:

English

Subjects (All):

Television broadcasting--United States--History--21st century.

Television broadcasting.

Television viewers--United States--History--21st century.

Television viewers.

Motion pictures--Social aspects--United States--History--21st century.

Motion pictures.

Motion picture audiences--United States--History--21st century.

Motion picture audiences.

Storytelling in mass media.

Streaming video.

Physical Description:

1 online resource (246 pages) : charts

Edition:

1st ed.

Place of Publication:

New York : New York University Press, [2025]

Summary:

"After Mass Media explores how the business of series and movies have fragmented to become an international business of microaudiences and what that means for the stories told and their cultural role"-- "Delving into the changing landscape of commercial screen storytelling, After Mass Media explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer. Through its comprehensive analysis, After Mass Media exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures." --

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781479833924

OCLC:

1505733095