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Content marketing for engineers / Andreas Thoss.
- Format:
- Book
- Author/Creator:
- Thoss, Andreas, author.
- Fecht, Nikolaus, author.
- Mundhenke, Max, author.
- Series:
- SPIE digital library
- SPIE monograph ; PM373.
- SPIE Press monograph ; PM373
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Engineering firms--Marketing.
- Engineering firms.
- High technology industries--Marketing.
- High technology industries.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xii, 204 pages) : illustrations.
- Place of Publication:
- Bellingham, Washington : SPIE, 2024.
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "Content marketing is on the rise, and it is serving the high-tech community particularly well. When engineers are enabled to tell their stories, they translate complex technologies into simple, attractive narratives. No matter if such a story is told as a text, podcast or XR piece-it will attract new customers, partners or even the general public. This book offers practical advice for anyone who wants to create and distribute content that truly drives customer loyalty. Marketers, development engineers and product experts will find advice on how to plan, create and distribute content. Small and medium-sized agencies will also benefit from this book, as they will find ways to improve their workflows and include different texts, images, or video clips in their offerings for clients. And of course, it is not limited to engineers. Any scientist who wants to communicate their findings to founders, partners or scientists from other disciplines will be well served by the content marketing recipes in this book. This book is written by experts with experience from several hundred cases in high-tech industries such as toolmaking, automotive, aerospace, laboratory technology, or electronics. In addition, leading experts from various companies have been interviewed to add their tips and tricks"-- Provided by publisher.
- Notes:
- Includes bibliographical references and index.
- Title from PDF title page (SPIE eBooks Website, viewed 2024-11-14)
- Other Format:
- Print version:
- ISBN:
- 9781510672727
- OCLC:
- 1465333881
- Access Restriction:
- Restricted for use by site license.
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