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New food product development : from concept to marketplace / Gordon W. Fuller.
Lippincott Library HD9000.5 .F86 2011
Available
- Format:
- Book
- Author/Creator:
- Fuller, Gordon W.
- Language:
- English
- Subjects (All):
- Food--Marketing.
- Food.
- Food--Research.
- New products--Marketing.
- New products.
- Product management.
- Food industry and trade--Technological innovations.
- Food industry and trade.
- Physical Description:
- xix, 487 pages : illustrations ; 25 cm
- Edition:
- 3rd ed.
- Place of Publication:
- Boca Raton, FL : CRC Press, ©2011.
- Summary:
- Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.
- Contents:
- What is new food product development
- The new product development team, company organisation and its influence on new product development
- What are the sources for new product ideas
- Strategy and the strategists
- The tacticians, their influence in product development
- The legal department, protecting the company, its name, goodwill, and image
- Quality control, protecting the consumer, the product, and the company
- Going to market, success or failure?
- Why farm out new product development?
- New food product development in the food service industry
- Product development in the food additive and food ingredient industries
- Dancing but uncertain of the music.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Fuller, Gordon W. New food product development.
- ISBN:
- 9781439818640
- 1439818649
- OCLC:
- 663445080
- Publisher Number:
- 90102005326
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