Digital Internationalisation of Firms : Strategies, Challenges and Legal Aspects.

Format:

Book

Contributor:

Górska Grginović, Magda.

Targański, Bartosz.

Series:

Routledge Open Business and Economics Series

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (298 pages)

Edition:

1st ed.

Place of Publication:

Oxford : Taylor & Francis Group, 2025.

Summary:

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.

Contents:

Cover

Half Title

Series Page

Title Page

Copyright Page

Contents

List of figures

List of tables

List of contributors

Introductory chapter: Digital internationalisation of firms - general overview, research streams, and theoretical approaches

PART 1: Digital Internationalisation of Firms - a Strategic Perspective

1. Digital internationalisation of Internet-enabled firms: Processes, modes, and strategies

2. Digital internationalisation of Internet-based firms: Processes, modes, and strategies

3. Digital internationalisation through R&amp

D collaboration amongst research institutes: The Łukasiewicz Research Network - Institute of Aviation case study

4. Digital internationalisation through service offshoring: Science mapping analysis

PART 2: Digital Internationalisation of Firms - Antecedents and Challenges

5. Consumer behaviour and cross-border e-commerce perspective

6. Sustainability challenges in digital internationalisation

7. Internet-based knowledge acquisition for digital internationalisation

8. Artificial intelligence and big data analytics in international marketing: Navigating opportunities and challenges

9. Firm and managerial capabilities as antecedents of digital internationalisation at small- and medium-sized enterprises

PART 3: Legal Aspects of Digital Internationalisation of Firms

10. The legal aspects of consumer protection in cross-border e-commerce

11. Cross-border e-commerce - tax and customs aspects

12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: A case study of a fashion retailer

Index.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-04-038609-1