The why behind the food buy : contradictions of food consumption amid changing times / Maria Giovanna Onorati

Format:

Book

Author/Creator:

Onorati, Maria Giovanna, author.

Language:

English

Subjects (All):

Food consumption--Social aspects.

Food consumption--Economic aspects.

Sustainability.

Physical Description:

xx, 174 pages : charts, facsimiles ; 24 cm

Edition:

First edition

Other Title:

Contradictory axiologies of eating patterns in changing times

Place of Publication:

Milano : Bocconi University Press : EGEA, 2024

Summary:

"In an era of prolonged uncertainty and profound social change, consumer behaviors have become more cautious, shaped by conflicting demands and polarized narratives. This book delves into the sociological and cultural dimensions that influence consumers' often contradictory attitudes toward food, offering a perspective that extends beyond mere marketing. The book explores current foodscapes by examining why and how consumer patterns and values related to food evolve during periods of transition. It particularly addresses the growing concerns for both the environment and security and their paradoxical polarization, driven by fears amplified by marketers and policies, in a climate of escalating tension between agency and control. Key social theories are revisited to understand the dilemmas surrounding sustainable food choices, including a focus on the ambivalent impact of digital food activism on taste and identity, amid the proliferation of elusive consumer patterns on one hand, and increasing efforts to foster new social ties and consensual consumer behaviors on the other. The result is a comprehensive analysis of the tension between the urgent need for an ecological shift in food consumption and the resistance fueled by escalating social tensions and widespread fears in a world in crisis."-- Back cover.

Contents:

Introduction

pt. 1. Food consumption in changing society.

Eating as a relevant social sphere of action

pt. 2. What do we eat today? Old and new eating dilemmas in times of crisis.

Plant-based proteins or cheeseburger? Exploring opposing food consumer predicaments

pt. 3. We eat what we would like to be like.

Conspicuousness in consumption : food taste as a factor of social dynamism

pt. 4. Consumer awareness and personal behavior in the era of sustainable consumption.

Consumption as behavior : between cultural values, group ethos, and personal motivation.

Notes:

Includes bibliographical references (pages 159-174)

ISBN:

8831322796

9788831322799

9791280623089

OCLC:

1446545235

Publisher Number:

90101998400