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The Pocket Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands.

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Format:
Book
Author/Creator:
Kingsley, Mark.
Series:
Rockport Universal Series
Language:
English
Subjects (All):
Branding (Marketing).
New products.
Brand name products.
Advertising--Management.
Advertising.
Physical Description:
1 online resource (195 pages)
Edition:
1st ed.
Place of Publication:
Beverly : Quarto Publishing Group USA, 2025.
Summary:
The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
Notes:
Description based on publisher supplied metadata and other sources.
ISBN:
0-7603-9383-4
OCLC:
1455105448

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