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The Pocket Universal Principles of Branding : 100 Key Concepts for Defining, Building, and Delivering Brands.
- Format:
- Book
- Author/Creator:
- Kingsley, Mark.
- Series:
- Rockport Universal Series
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- New products.
- Brand name products.
- Advertising--Management.
- Advertising.
- Physical Description:
- 1 online resource (195 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Beverly : Quarto Publishing Group USA, 2025.
- Summary:
- The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-7603-9383-4
- OCLC:
- 1455105448
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