The fine art of persuasion : corporate advertising design, nation, and empire in modern Japan / Gennifer Weisenfeld.

Format:

Book

Author/Creator:

Weisenfeld, Gennifer S. (Gennifer Stacy), 1966- author.

Series:

e-Duke books scholarly collection

Language:

English

Subjects (All):

Commercial art--Japan--History--20th century.

Commercial art.

Graphic arts--Japan--History--20th century.

Graphic arts.

Design--Japan--History--20th century.

Design.

Advertising--Japan--History--20th century.

Advertising.

Physical Description:

1 online resource (xi, 490 pages) : illustrations.

Place of Publication:

Durham : Duke University Press, 2025.

Summary:

"In The Fine Art of Persuasion, author Gennifer Weisenfeld offers a survey of Japanese advertising graphics from the turn of the twentieth century to the 1964 Tokyo Olympics. Examining Japan as a node in the international design network, Weisenfeld demonstrates the profound impact consumer capitalism and mass culture had on the development of modern Japanese art. Weisenfeld also analyzes the ways in which the militarist regime of Imperial Japan used these same mechanisms of mass culture to commodify and market national politics, especially in the context of the early part of the 20th century before the Asia-Pacific War (WWII)"-- Provided by publisher.

Contents:

Promoting the profession

Visible language + the art of letterforms

Health + beauty

Food + beverage

Light, labor, + leisure

Nation + empire

Transwar design.

Notes:

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Weisenfeld, Gennifer S. (Gennifer Stacy), 1966- Fine art of persuasion.

ISBN:

9781478094197

1478094192

9781478060307

1478060301

Access Restriction:

Restricted for use by site license.