Boom to Backlash : George Floyd's Legacy on DEI As a Business Imperative.

Format:

Book

Author/Creator:

Bartley, D. K.

Language:

English

Subjects (All):

Social responsibility of business.

Diversity in the workplace.

Floyd, George, 1973-2020.

Floyd, George.

Physical Description:

1 online resource (275 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2025.

Summary:

How the murder of George Floyd transformed the attitude towards and implementation of DEI across the world Boom to Backlash: George Floyd's Legacy on DEI as a Business Imperative examines the seismic shift in DEI initiatives following George Floyd's completely preventable death, exploring the initial surge of corporate commitments to DEI, the tangible progress and advancements made, and the subsequent backlash. Through data and case studies, as well as the unparalleled personal experiences of Black executive, global DEI expert, and author DK Bartley, this book illustrates how DEI has evolved from a fringe concept to a crucial element of business strategy, corporate success, and social progress. Some of the topics explored in this book include: The mischaracterization of DEI as "new" or "woke" by various platforms The real impact of DEI on a business's bottom line The future of DEI with respect to the current political climate and technology's role in implementation strategies Why George Floyd's murder was a catalyst for change By addressing these critical aspects of DEI within the context of recent historical events, Boom to Backlash engages with a growing audience of business and political leaders, social media influencers, HR professionals, and individuals who want to understand and implement effective DEI strategies in a post-2020 world.

Contents:

Cover

Title Page

Copyright Page

Contents

Introduction: Beyond Black and White

Chapter 1 Breaking the Silence

Ripples in the Corporate World

Why Now?

The Current Challenge

Chapter 2 The Long Road to Change

The Foundation Years: Civil Rights to Corporate Change

The Standardization Era: Making Diversity Systematic

The Measurement Period: From Tracking to Understanding

Chapter 3 The Corporate Awakening

Target: When Local Tragedy Drives Global Change

Microsoft: Recognizing Biases in Facial Recognition

WarnerMedia: A Cultural Transformation

JPMorgan Chase: From Redlining to Reinvention

Google: When Employee Activism Drives Corporate Change

From American Crisis to Global Transformation

Chapter 4 Exponential Expansions

The Global Corporate Response

Cultural Institutions Transform

Regional Perspectives and Responses

Lessons in Transformation

The Path Ahead

Chapter 5 The Backlash Begins

The Weaponization of Words

The Rise of Cancel Culture

Corporate Retreat and Missteps: When Cancel Culture Turned on DEI

The Path Forward

Chapter 6 Behind the Curtain-Corporate Evolution within the Backlash

Not Complete Retreat

Integration vs. Isolation

How the Target Story Played Out

Where Microsoft Ended Up

WarnerMedia's Act 3

What Happened to JPMorgan?

Beyond the Backlash: Building Sustainable Change

Chapter 7 The Power of Courageous Conversations

Creating a Brave Space

Leading the Conversation

From Dialogue to Action

The Continuing Journey

Chapter 8 From Commitment to Action-A Practical Guide

The DEI Maturity Model

Your True Position

The Four C's Framework: Building Your Implementation Strategy

Culture: Building the Foundation

Commerce: Connecting Inclusion to Business Success

Career: Creating Pathways for Development.

Community: Extending Your Impact

Taking the Four C's from Theory to Practice

Moving from Framework to Action: Implementation Deep Dives

Reimagining Talent Practices

Evolving Employee Resource Groups

Building Effective Communication Infrastructure

Implementing Meaningful Metrics

Making It All Work

Integration vs. Isolation: Making Inclusion Inseparable from Operations

Building Tomorrow's Organizations Today

Chapter 9 The Inevitable Future of Inclusion

Demographic Destiny

The AI Revolution in DEI

The Political and Economic Transformation

The Integration Imperative

Looking Ahead: Key Trends and Predictions

Chapter 10 The Choice Ahead

We're Not Going Back

Notes

Bibliography

Acknowledgments

About the Author

Index

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Bartley, D. K. Boom to Backlash

ISBN:

9781394351466

OCLC:

1519976193