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The Business Model Navigator the strategies behind the most successful companies Oliver Gassmann, Karolin Frankenberger
- Format:
- Book
- Author/Creator:
- Gassmann, Oliver, Author.
- Series:
- Financial Times Series
- Language:
- English
- Subjects (All):
- Business planning.
- New business enterprises.
- Entrepreneurship.
- Physical Description:
- 1 online resource (321 pages)
- Edition:
- 3rd ed.
- Place of Publication:
- Pearson 2025
- Summary:
- Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
- Contents:
- Title Introduction Part One: How to drive business model innovation Part Two: 66 winning business models - and what they can do for you Part Three: Finished reading? Let's implement!
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-292-74857-5
- OCLC:
- 1518283642
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