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The one page business strategy : streamline your business plan in four simple steps / Marc Van Eck & Ellen Leenhouts.
- Format:
- Book
- Author/Creator:
- Eck, Marc van, 1966- author.
- Leenhouts, Ellen, 1965- author.
- Standardized Title:
- Business plan op 1 A4. English
- Language:
- English
- Subjects (All):
- Strategic planning.
- Business planning.
- Physical Description:
- 1 online resource (167 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Harlow, England : Pearson, [2014]
- Language Note:
- English
- Summary:
- Imagine if you could fit your business strategy on a single sheet of paper? Imagine having your plans, action points and progress report all in one place? Imagine how easy it would be to share your plans with other people? Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast. With an accompanying app! "A must-read for anyone who wants to make a strategic plan that definitely delivers results." Conny Braams, Senior VP Operations, Unilever Food Solutions  .
- Contents:
- Cover
- Contents
- Preface
- Endorsements
- About the authors
- Self-test: Do you need a one-page business strategy?
- Introduction
- Part 1: Laying the foundations
- Chapter 1: What is OGSM?
- Chapter 2: Where did it come from?
- Chapter 3: What do you need to succeed?
- The cornerstones of effective planning
- Building on a position of strength
- Chapter 4: How do you orepare your plan?
- Positioning
- Business analysis
- Chapter 5: The DNA of strategic thinking: What-by-How
- Part 2: Building your one page business plan
- Chapter 6: O for 'Objective'
- Chapter 7: G for 'Goals'
- Chapter 8: S for 'Strategies'
- Chapter 9: M for 'Measures'
- Part 3: Sharing success and reviewing progress
- Chapter 10: Cascading the plan within your organisation
- Chapter 11: Monitoring your plan
- Conclusion.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 0-13-395056-5
- 1-292-00964-0
- OCLC:
- 1015868192
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