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Like : the button that changed the world / Martin Reeves, Robert Goodson.
- Format:
- Sound recording
- Author/Creator:
- Reeves, Martin, author.
- Goodson, Robert, 1980- author.
- Language:
- English
- Subjects (All):
- Internet marketing--Psychological aspects.
- Internet marketing.
- Social media--Psychological aspects.
- Social media.
- Social media--Economic aspects.
- Social media and society.
- Praise in social media.
- Business--Technological innovations.
- Business.
- Physical Description:
- 1 online resource (1 audio file (8 hr., 24 min.))
- Edition:
- [First edition].
- Place of Publication:
- Rego Park : Ascent Audio, 2025.
- [Place of publication not identified] : Ascent Audio, [2025]
- System Details:
- audio file
- Summary:
- "Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a ""like"" feel so good? And by the way, who invented the like button in the first place? In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take listeners along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future. But this isn't just the story of the like button. It's so much more. Using the origin story and evolution of the like button as a jumping-off point, the authors take listeners on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.".
- Participant:
- Narrator: Joel Richards.
- Notes:
- Unabridged.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 1-66375-217-6
- OCLC:
- 1521199295
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