Hospitality Branding, Volume 2 : New Insights and Case Studies.

Format:

Book

Author/Creator:

Dev, Chekitan S.

Series:

Cornell Hospitality Management: Best Practices Series

Language:

English

Subjects (All):

Hospitality industry--Marketing.

Hospitality industry.

Branding (Marketing).

Physical Description:

1 online resource (0 pages)

Edition:

1st ed.

Place of Publication:

Ithaca : Cornell University Press, 2025.

Summary:

This book, 'Hospitality Branding, Volume 2' by Chekitan S. Dev, explores advanced concepts and strategies in hospitality branding, building on the foundation established in its predecessor. It provides insights into branding trends, configurations, performance, and rejuvenation within the hospitality industry. Through case studies, research, and practical examples, the book addresses challenges such as evolving consumer expectations, dual branding, rebranding strategies, and managing downturns. Aimed at scholars, practitioners, and industry leaders, it emphasizes the importance of effective branding as a critical success factor in the competitive hospitality sector. The book also highlights the growing role of branding in driving sustainable competitive advantages and creating shared prosperity for businesses. Generated by AI.

Contents:

Hospitality Branding, Volume 2

Contents

Introduction

Part I. Brand Trends

chapter 1 Challenges in Contemporary Hospitality Branding

chapter 2 Tomorrow's Guests: Who They Are, What They Want, and How to Win Them Over

chapter 3 Global Hospitality Trends: Profit from Change

case study I Barbados Tourism: Repositioning a Struggling Country Brand

Part II. Brand Configurations

chapter 4 Brand Standards: What Guests Want

chapter 5 Dual Branding: Creating Synergies

chapter 6 Brand Conversions: Rebranding to Unlock Brand Value

case study II Beach Enclave Luxury Villas, Turks and Caicos

Part III. Brand Performance

chapter 7 Brand and Hotel Owner Relationships: Creating Shared Prosperity

chapter 8 Return on Brand Investment: Payoffs from Brand Standards

chapter 9 Brand Downturns: Smart Investing During a Crisis

case study III Hotel Il San Pietro di Positano, Amalfi, Italy

Part IV. Brand Rejuvenation

chapter 10 Brand Revitalization: Energizing a Mature Brand

chapter 11 Brand Promotion: Insights from Asia

chapter 12 Brand Overload: The Coming Reckoning

case study IV Neemrana Hotels &amp

Resorts, India

Acknowledgments.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

1-5017-8047-6

OCLC:

1455332829