Digital behavior : evidence-based digital design / Umberto Leon Dominguez.

Format:

Book

Author/Creator:

Domínguez, Umberto Leó́n, author.

Language:

English

Subjects (All):

Human-computer interaction--Psychological aspects.

Human-computer interaction.

User interfaces (Computer systems)--Design.

User interfaces (Computer systems).

User-centered system design.

Internet users--Psychology.

Internet users.

Information behavior.

Physical Description:

1 online resource (xvii, 230 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Cambridge ; New York, NY : Cambridge University Press, 2025.

Summary:

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

Contents:

Introduction to digital behavior

In pursuit of pleasure

Digital operant box

Anticipating anticipation

Our internal states as a source of motivation

Human beings as psychological entities

Behavioral competition

Methodology for the design of digital behaviors

Ethics in digital behavior design.

Notes:

Title from publisher's bibliographic system (viewed on 05 May 2025).

Description based on publisher supplied metadata and other sources.

ISBN:

1-009-56829-9

1-009-56831-0

1-009-56834-5

OCLC:

1515036336