The Persona and Journey Map Playbook : Designing Human-Centered Artifacts to Inspire and Drive Change / by Andrew Schall.

Format:

Book

Author/Creator:

Schall, Andrew.

Series:

Professional and Applied Computing Series

Language:

English

Subjects (All):

User-centered system design.

Physical Description:

1 online resource (386 pages)

Edition:

1st ed. 2024.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2024.

Summary:

Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics. Discover how to create personas that are free from irrelevant attributes and learn to develop high-altitude personas with sufficient lift to guide product roadmaps and organizational strategy. You'll also master constructing flight paths for journey maps that capture the user’s journey at the perfect level of detail, uncovering key moments in their experience. Then, as personas and journeys evolve, you will learn to measure the impact of product experience improvements. With this book as your co-pilot, you'll navigate the creation process with the help of templates and real-world examples reflecting the latest methods for personas and journey maps. The Persona and Journey Map Playbook will provide you with the tools and strategies to create impactful personas and journey maps that will drive user-centered design and product success. .

Contents:

Chapter 1 Representing Our Users

Chapter 2 Why Most Personas Fail

Chapter 3 Flying to New Heights: The Concept of Altitudes

Chapter 4 Developing Persona Characteristics that Matter

Chapter 5 Building a Persona Family Tree

Chapter 6 Researching Your Personas

Chapter 7 Synthesizing Data to Inform Your Personas

Chapter 8 Constructing Your Personas

Chapter 9 Designing Your Personas

Chapter 10 Conducting Research to Understand Your User’s Journey

Chapter 11 Synthesizing Data to Inform Your Journey Map

Chapter 12 Creating a Flight Path for Your Journey Map

Chapter 13 Adding Contextual Layers to Your Journey Map

Chapter 14 Designing Your Journey Map

Chapter 15 Keeping Your Personas and Journey Maps in the Air

Chapter 16 Using Personas and Journey Maps with Other Artifacts

Chapter 17 Charting Future Courses for Your Journey Maps

Chapter 18 Launching a User Artifact Program.

Notes:

Includes index.

Description based on publisher supplied metadata and other sources.

ISBN:

9798868808937

OCLC:

1478244153