The Art of Design Strategy : Tracing the Future of Design Innovation / by Garkay Wong.

Format:

Book

Author/Creator:

Wong, Garkay.

Series:

Design Thinking, 2945-7807

Language:

English

Subjects (All):

Design.

Physical Description:

1 online resource (221 pages)

Edition:

1st ed. 2025.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2025.

Summary:

Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies. The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It’s sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation. You will: Understand the key principles of design strategy and management. Build a design-led work culture within your organization. Examine the TRACES framework to align design initiatives with your business goals. Gain deeper insights of the future landscape of the design industry.

Contents:

Chapter 1: The Rise of Design Strategy

Part I: Do Things Better

Chapter 2: Laying the Groundwork

Chapter 3: Introducing the TRACES Framework

Chapter 4: Strategic Adaptation and Risk Management in Design

Part II: Do Things At Scale

Chapter 5: Enhancing Team Capabilities with Advanced Tools

Chapter 6: Design Investment Prioritization and (Re)-allocation

Chapter 7: Building and Retaining Design Talent

Part III: Do Things Collaboratively

Chapter 8: Adaptive Team Structures for Design Innovation and Creativity

Chapter 9: Advocating for Design Across the Organization

Chapter 10: Influencing Senior Leadership and Decision-Makers

Part IV: Do Things Differently

Chapter 11: Design-Led Transformation for Sustainable Futures

Chapter 12: Looking Ahead: Design as a Force for Good.

Notes:

Includes index.

Other Format:

Print version: Wong, Garkay The Art of Design Strategy

ISBN:

9798868805523

OCLC:

1504741290