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Lean customer engagement / Shil Niyogi.
- Format:
- Book
- Author/Creator:
- Niyogi, Shil, author.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Customer relations.
- New products.
- Sales.
- Marketing.
- Physical Description:
- 1 online resource (179 pages) : illustrations
- Edition:
- First edition.
- Place of Publication:
- 55 City Road : SAGE Publications Pvt. Ltd, 2016.
- Summary:
- Watch the author Shil Niyogi talk about Lean Customer Engagement. Welcome to the Age of the Customer! The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change, and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on XML content.
- Includes index.
- Other Format:
- Print version :
- ISBN:
- 9789354797712 :
- OCLC:
- 957558147
- Access Restriction:
- Restricted for use by site license.
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