Rise of rural consumers in developing countries : harvesting 3 billion aspirations / Vijay Mahajan, Kathy Warbelow.

Format:

Book

Author/Creator:

Mahajan, Vijay, 1948- author.

Warbelow, Kathy, author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Consumers--Developing countries.

Consumers.

Rural population--Developing countries.

Rural population.

Consumption (Economics)--Developing countries.

Consumption (Economics).

Physical Description:

1 online resource (169 pages) : illustrations

Edition:

First edition.

Place of Publication:

55 City Road : SAGE Publications Pvt. Ltd, 2016.

Summary:

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers - 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.

Notes:

Part of the SAGE Knowledge collection.

Description based on XML content.

Includes index.

Other Format:

Print version :

ISBN:

9789354799990 :

OCLC:

1162043909

Access Restriction:

Restricted for use by site license.