The Routledge Companion to Marketing and Sustainability / edited by Ken Peattie.

Format:

Book

Contributor:

Peattie, Ken, editor.

Series:

Routledge companions in marketing, advertising and communication.

Routledge Companions in Marketing, Advertising and Communication

Language:

English

Subjects (All):

Marketing--Social aspects.

Marketing.

Sustainability.

Environmental economics.

Physical Description:

1 online resource (469 pages)

Edition:

First edition.

Place of Publication:

Abingdon, Oxon : Routledge, [2025]

Summary:

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.

Contents:

Cover

Endorsements Page

Half Title

Series Page

Title Page

Copyright Page

Dedication

Table of Contents

List of Figures

List of Tables

List of Contributors

1 Introduction: Marketing and Sustainability

Part I: Sustainability Marketing Fundamentals

2 The Sustainability Challenge for Marketing (and Vice Versa)

3 Perspectives on Marketing Strategy and Sustainability

4 In the Trenches: Managerial Imperatives in Sustainable Marketing

5 Macromarketing and Sustainability: Considering the Context to Further Sustainability

6 Marketing Ethics

Part II: Marketing in a Material World

7 Marketing Under the Guise of Unlimited Resources: The Ecological Impact of Marketing

8 Developing Products for a Sustainability Transition

9 The Paradox of Plastic Packaging

10 Circular Economy and Macromarketing: A Systems Thinking Perspective

11 Grounding Marketing: Marketing in Time and Place

12 'Woke' up and Sell the Coffee: Fair Trade and Social Justice in Marketing

Part III: Customer Perspectives

13 Sustainable Consumer Behaviour

14 Collaborative and Creative Consumption

15 Exploring the Phenomenon of Anti-Consumption

16 Connecting with Consumers: Communication and Relationships

17 Conveying the Invisible: Sustainability-Related Labels

18 Integrating Sustainability in Business-to-Business Marketing

Part IV: Key Contexts

19 Food and Drink Marketing: Unique Sustainability Aspects and Major Research Streams

20 Creating the Market for Electric Mobility in Brazil

21 Tourism: A Paradoxical Challenge for Marketing and Sustainability

22 The Paradoxes and Opportunities of Sustainable Luxury: Principles, Cases, and Key Challenges

23 The Game is on! - Sports (Events) as a Driving Force for Sustainability

Part V: Next-Level Perspectives

24 Marketing Sustainable Lifestyles.

25 Principles of Sustainable Marketing at the Bottom of the Pyramid

26 Social Marketing for Sustainability

27 Coping with Complexity: Sustainable Marketing Ecosystems

28 Industry 5.0: Transforming Marketing as we know it

29 The Marketing of Sustainability

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781003412397

1003412394

9781040343470

1040343473

OCLC:

1509360203