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Nation Branding in the Americas : Contested Politics and Identities / Efe Sevin, César Jiménez-MartÍnez, Pablo Miño.
- Format:
- Book
- Author/Creator:
- Sevin, Efe, author.
- Jiménez-Martínez, César, author.
- Miño, Pablo, author.
- Series:
- Routledge Focus on Nation Branding.
- Routledge Focus on Nation Branding
- Language:
- English
- Subjects (All):
- Nation-state.
- Place marketing.
- Branding (Marketing).
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Routledge, 2025.
- Contents:
- 1. Nation Branding: A Contested Field for Contested Identities 2. Branding Against Invisibility: Chile, Costa Rica, and Uruguay 3. Branding Against Stereotypes: Argentina, Brazil and Colombia 4. Branding the Past: Peru, Bolivia, Ecuador 5. Branding For and Against the Hegemon: Mexico and Canada 6. Branding Contradictions: The United States 7. Conclusion: Of the Nation, For the Nation, Without the Nation
- Notes:
- Electronic reproduction. London Available via World Wide Web.
- Online resource; title from PDF title page (Taylor & Francis, viewed March 24, 2025).
- ISBN:
- 9781003083931
- 1003083935
- 9781040361283
- 1040361285
- 9781040361276
- 1040361277
- Publisher Number:
- 40032721824
- Access Restriction:
- Restricted for use by site license.
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