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Entre votos y caníbales : el lado B de las campañas políticas en redes sociales / Malena Dip ; prólogo de Luciano Elizalde.
LIBRA JF1001 .D57 2023
Available from offsite location
- Format:
- Book
- Author/Creator:
- Dip, Malena, author.
- Series:
- Acción empresarial ; [1]
- Language:
- Spanish
- Subjects (All):
- Internet in political campaigns.
- Politics in social media.
- Political campaigns--Technological innovations.
- Political campaigns.
- Communication in politics--Technological innovations.
- Communication in politics.
- Political campaigns--Argentina.
- Physical Description:
- 166 pages : illustrations ; 22 cm.
- Place of Publication:
- CABA, Argentina : LID, [2023]
- Summary:
- This book examines the use of social media in political campaigns, focusing on the "B side" or behind-the-scenes aspects. The author analyzes how to create effective social media strategies, structure Facebook campaigns, utilize fear as a political tool, work with political activists, and responsibly handle data. It provides an in-depth look at the current digital political landscape in Argentina and discusses the challenges and ethical considerations of using social networks for political communication and campaigns.
- Contents:
- Prólogo
- Introducción
- 1. De la teoría a la práctica
- 2. Cómo se arma una pauta en redes sociales
- 3. Estructura de una campaña de Facebook
- 4. Lado B
- 5. El miedo como instrumento de la política
- 6. Cómo trabajar con la militancia
- 7. No hagas con los datos de otros lo que no te gustaría que hicieran con los tuyos
- Conclusión.
- Notes:
- "Enter Digital School. 30 años."
- ISBN:
- 9789874467423
- OCLC:
- 1463056777
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