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Integrating Recruiting and Marketing for the Total Air Force
- Format:
- Book
- Author/Creator:
- Li, Jennifer J.
- Language:
- English
- Place of Publication:
- RAND Corporation 2024
- Summary:
- The Air Force faces challenges with recruiting. Externally, the number of individuals who are both interested in and eligible for military service is declining. Internally, those who conduct Air Force recruiting activities have for decades been stovepiped by organizational lines, separate recruiting and marketing activities, and incompatible information systems. To help the Air Force achieve a modern, comprehensive, and integrated recruiting system, the authors evaluated the first phase of an Air Force recruiting pilot test, compared the ways Air Force organizations conduct their recruiting operations, and identified current recruiting practices in the private sector that could provide lessons for Air Force recruiting. The authors also addressed barriers to integration and how they can be overcome. The authors found that the organizational structure for Air Force recruiting was not well suited to integration and recommend that the Air Force consider establishing an organizational structure with a single point of authority that is responsible for all recruiting across the Total Air Force and that operates between the Chief of Staff of the Air Force and the recruiting sources.
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