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Money and marketing in the art world / Henrik Hagtvedt.
- Format:
- Book
- Author/Creator:
- Hagtvedt, Henrik, author.
- Series:
- Routledge studies in marketing ; 45.
- Routledge studies in marketing ; 45
- Language:
- English
- Subjects (All):
- Art--Economic aspects.
- Art.
- Art and society.
- Physical Description:
- 1 online resource (155 pages).
- Place of Publication:
- Abingdon, Oxon : New York, NY : Routledge, 2025.
- Biography/History:
- Henrik Hagtvedt studied at art schools in Norway, Denmark, and Italy before enjoying an international career as a visual artist, exhibiting in galleries and museums in Europe and Asia. He was thereby exposed to the inner sanctums of the art world, which sparked his curiosity about how the art market really works, eventually prompting him to return to school. After completing a degree in art history, he went on to earn an MBA and a PhD, both with a major in marketing. He is now a marketing professor at Boston College, and much of his research is focused on art and aesthetics. He has published a number of scholarly articles in top journals in the fields of marketing, psychology, and neuroscience, and his research has been featured in dozens of major news outlets around the world. He has presented this work at national and international conferences and has been invited to speak at diverse venues, ranging from the Western States Arts Federation to the Federal Reserve Bank. He has been designated an MSI Scholar by the Marketing Science Institute, which recognizes internationally leading marketing scholars. His interests also tend to reflect an international perspective, as he has lived in diverse countries in Europe, Asia, Africa, and North America, in addition to traveling extensively throughout his life.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on December 16, 2024).
- Other Format:
- Print version: Hagtvedt, Henrik. Money and marketing in the art world
- ISBN:
- 9781040171998
- 1040171990
- 9781040171981
- 1040171982
- 9781003531340
- 1003531342
- Publisher Number:
- 40032683324
- Access Restriction:
- Restricted for use by site license.
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