Creating Training Videos : Professional Quality with a Smartphone / Jonathan Halls.

Format:

Book

Author/Creator:

Halls, Jonathan, author.

Language:

English

Subjects (All):

Multimedia systems in business presentations.

Business presentations--Graphic methods.

Business presentations.

Training.

Physical Description:

1 online resource (258 pages)

Edition:

First edition.

Place of Publication:

Alexandria, VA : ASTD DBA the Association for Talent Development (ATD), [2024]

System Details:

Mode of access: World Wide Web.

Summary:

"Whether you're a facilitator, instructional designer, or L&D department of one, you don't need a fancy DSLR camera or film crew to create successful training videos. All you really need is a learning strategy, a good production plan, and a smartphone camera. Informed by his 30-year career in training and media, including his time as learning executive with the BBC, author Jonathan Halls is committed to best practices in video production that will actually help your learners to learn, and without a giant strain on your resources."--Back cover.

Contents:

Cover

More Praise for Creating Training Videos

Copyrights

Contents

Acknowledgments

Introduction

Part 1: VIDEO AND LEARNING

Chapter 1: The Case for Video

Making Learning Relevant and Real

Bringing the Real World Into the Learning Experience

Taking Learning Into the World Where andWhen Needed

The State of Instructional Video

Training Videos

Selling Video to Your Boss

The Dynamics of Video

Is Video a Medium or Modality?

Visual Formats

Video Styles

Live Versus Prerecorded

Where Video Is Hosted and Accessed

What Does All This Mean?

How to Plan for the Future of Video

We've Had a Lot of Change

What's Next?

Key Questions for the Future

Chapter 2: The Learning Formula

What Is Learning?

How Learning Happens

1. Build Understanding

2. Build Memory

3. Apply Learning

Chapter 3: Supporting LearningThrough Video

Mayer's Multimedia Theory

How Much Can You Rely on Research?

Signaling, Segmenting, and Weeding

Cognitive Load Theory

How to Find the Value of Your Videos

What's the Value of Video?

Workflow

Nicole's Top 5 Tools

Chapter 4: Best Practices for Training Videos

The Familiarity Principle

Building a Persona

The Outline Principle

Creative Repetition

The Unclutter Principle

Single Objective

Part 2: KEEPING EYEBALLS ON YOUR VIDEO

Chapter 5: Show, Don't Tell

The Multimodal Principle

Scenes, Sequences, and Shots

Message Layers

The Picture Layer

Pictures

The Graphics Layer

The Visual-Effects Layer

The Spoken-Word Layer

The Music Layer

The Sound-Effects Layer

Is Video the Right Modality?

The Videographer's Mindset

How to Use AI and Animation to Support Engagement.

Why Are Videos Good for Training?

Creating Engaging Video Content

Animated Video

The Future

Chapter 6: Visual Grammar

General Principles of Visual Grammar

The Camera's Role: The Viewer's Eye

Principle of Change

Less Boring Talking Heads

Principle of Incompleteness

Hide the Technique

Shot Sizes

Table 6-1. Shot Sizes for Optical-Sequence Video

Table 6-2. Shot Sizes for Screen-Capture Videos

Camera Angles

Table 6-3. Camera Angles for Optical-Sequence Video

Composition and the Rule of Thirds

Figure 6-1. Subject Centered in Frame

Figure 6-2. Subject Centered Versus Subject Positioned to the Side

Figure 6-3. Subject Positioned at Rules of Thirds Intersection Points

Headroom

Figure 6-4. Too Much Headroom in Shot

Figure 6-5. Appropriate Headroom in Shot

Figure 6-6. Appropriate Looking Space

Figure 6-7. Not Enough Looking Space

Chapter 7: Narrative Structure

Key Principles

Start With an Overview

Reference the Big Picture

Explain WIIFM and WIIFO

Use Creative Repetition

Tackle Only One Learning Objective Per Video

Narrative Templates

Explainer Formula

Table 7-1. Explainer Video Template

Describer Formula

Table 7-2. Describer Video Template

Promoter Formula

Table 7-3. Promoter Video Template

Advertiser Formula

Table 7-4. AIDA Formula Template

How to Repackage Existing Videos Into Digestible Chunks

Content Should Be Packaged to Work as Video

Editorial Decisions

Tools

Chapter 8: Planning the Pictures

Video Hack: Location Scouting

Elements of a Shot

Background

Objects and People

Movement of Objects and the Camera

Effects

The Big Picture

Match the Eyelines

Figure 8-1. Match the Eyelines

Be Consistent With Direction

Balance the Shot.

Position the Camera

Figure 8-2. The 180-Degree Rule

Figure 8-3. The 30-Degree Rule

What Planning Looks Like

Storyboards

Figure 8-4. The Beginning of a Storyboard

Diagram

Figure 8-5. A Diagram Showing the Journey of the Camera and Actor

Shot Formulas

Five-Shot Formula

Three-Shot Formula

Text Graphics

Typeface

Figure 8-6. Serif Versus Sans-Serif Typefaces

Left-Aligned Text

Figure 8-8. Left-Aligned Versus Centered Text

Captions

Figure 8-9. Creating Superimposed Captions

Contrast

Figure 8-10. Use Contrast to Emphasize Text

Single Idea

Figure 8-11. Multiple Versus One Idea in the Frame

Multiple Ideas

Figure 8-12. Multiple Ideas Expanded in Subsequent Frames

Highlighting Elements of an Image

Figure 8-13. Labeling Elements in a Shot

Crystalizing the Focus

Figure 8-14. Remove the Background to Bring Focus

How to Make Your E-Learning Videos More Accessible

Accessibility

Making Accessibility Part of Your Workflow

Part 3: TOOLS OF THE TRADE

Chapter 9: The Videographer's Toolkit

Essential Gear

The Smartphone

Resolution

Megapixels

Frames per Second (FPS)

Sensor Size

Lenses

Stabilization

Editing Software

Choosing Video Editing Software

Editing Hardware

Helpful Gear

Microphones

Types of Microphones

Which Mic Should You Use?

Polarity

Figure 9-1. Microphone Polarity

Special Features

Camera Stabilizer

Figure 9-2. Tripod Fluid Head

Figure 9-3. Example Phone Rig for Tripod Mounting

Figure 9-4. Example Gimbal Smartphone Camera Stabilizer

Serious Tools

Lighting

Figure 9-5. Example Cold Shoe Where a Light or Mic Can Be Inserted

Figure 9-6. Clip-On Lens

Teleprompter

Figure 9-7. Teleprompter

Apps

Drones and Point-of-View Cameras

Miscellaneous Stuff.

What Does All This Mean?

Chapter 10: Filming With Your Smartphone

Set the Shot

Light the Shot

Identify the Key Light

Use Additional Light Sources

Avoid These Light Snafus

Stabilize the Shot

Using a Traditional Tripod

Figure 10-1. Smartphone Mounted on a Tripod for Stability

Using a Lightweight Phone Tripod

Using a Monopod

Figure 10-2. Monopod With a Kickstand

Figure 10-3. Monopod Under Foot

Using a Gimbal

Steady Shots Without Tools

Figure 10-4. Steady Shots With a Chair

Figure 10-5. Steady Shots With Your Body

Figure 10-6. Steady Shots With a Tote Bag

Frame the Shot

Avoid Digital Zoom

Focus

Use the Rule of Thirds

Set the Audio

Good Filming Habits

Before Filming

During Filming

After Filming

How to Keep Video Production Simple

Fit for Purpose

Production Standards

Video Tools-Keep It Simple

Getting Started

Chapter 11: Editing Training Videos

Editing Principles

Ensure Your Technique Is Invisible

Use the Appropriate Transition

Cut on the Action

Use Video Bling Sparingly

Editing Tools

Editing Interface

Figure 11-1. Example of TechSmith's Camtasia's Interface

The Editing Process

Step 1. Sequence

Step 2. Accuracy

Step 3. Flow

Step 4. Approve

Good Editing Habits

Log Shots and Delete Useless Ones

Table 11-1. Example Shot Log

Create a Folder Strategy

File Name Conventions

Save Often

Building a Stock Library

Part 4: WORKFLOW AND BUSINESS PROCESSES

Chapter 12: The Rapid Video Workflow

Figure 12-1. Rapid Video Workflow

Step 1. Objective and Persona

Objective

Persona

Step 2. Break Down the Content

Step 3. Modality Check

Step 4. Identify Viewing Device

Aspect Ratio

Step 5. Plan the Content

Structure

Storyboard.

Script

Table 12-1. Sample Two-Column Script

Step 6. Prepare Production

Scout the Location

Create a Shot Plan

Table 12-2. Shot Plan Example

Create a Responsibility Map

Table 12-3. Responsibility Map Example

Permissions

Conduct a Risk Assessment

Prepare the Equipment

Step 7. Filming

Step 8. Editing

How to Turn Around Captivating Videos Fast

Be Authentic and Relevant

Plan Your Content

Make Content Accessible

Fast and Furious

Chapter 13: Systems, Stakeholders, and Processes

The Future of Talent Development

Establishing Editorial and Production Consistency

7 Steps to Accessible Training Videos

Standardizing Systems

Managing Stakeholders

Defining Processes

Developing Skills

Jonathan's Guide to Training Video Buzzwords

References

Index

About the Author

About ATD.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781953946973

1953946976