Becoming couture : The Italian fashion industry after the Second World War / Chiara Faggella.

Format:

Book

Author/Creator:

Faggella, Chiara, author.

Series:

Studies in design and material culture.

Studies in design and material culture

Language:

English

Subjects (All):

Fashion merchandising--Italy--History--20th century.

Fashion merchandising.

Fashion--Italy--History--20th century.

Fashion.

Clothing trade--Italy--History--20th century.

Clothing trade.

Genre:

Electronic books.

Physical Description:

1 online resource: illustrations.

Place of Publication:

Manchester : Manchester University Press, 2024.

Biography/History:

Chiara Faggella is a fashion historian and a Lecturer at Syracuse University, Florence and Lund University.

Summary:

"Becoming Couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label 'couture'"-- Provided by publisher.

Contents:

Rome: new standards of fashion

New York: from handicrafts to fashion

Florence: old culture and new commerce

Across the United States: Italy at Work

Fashion councils of Turin, Milan, and Rome

Florence: a new experience of couture.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781526155252

OCLC:

1478305965