Media industries in the digital age : how media businesses work today / Amanda D. Lotz and Timothy Havens.

Format:

Book

Author/Creator:

Lotz, Amanda D., 1974- author.

Havens, Timothy, author.

Language:

English

Subjects (All):

Mass media--Economic aspects.

Mass media.

Mass media--History--21st century.

Physical Description:

xii, 205 pages : illustrations ; 22 cm

Place of Publication:

Cambridge, UK ; Hoboken, NJ : Polity Press, 2025.

Summary:

"The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book's conceptual work in examples of media making to explore how some "old" media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging "metaverse" media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities." -- Provided by publisher.

Contents:

Section 1: Introduction

Media Industries in the 21st Century

What Everyone Needs to Know about Media Industries

How Internet Distribution Challenges Media Industry Practices

What Happened to Ad-funded Media Industries?

Section 2: Internet Distribution and Advertiser-funded Media

The Broad Sector of Advertiser-funded Media

Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising

Section 3: Internet Distribution and Consumer-funded Media

The Broad Sector of Consumer-funded Media

Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution

Governments and Media

Section 4: Media Today and Tomorrow

Mass Culture in the Age of Microcultures: What do Taylor Swift, Barbie, and Sports have in common?

: Can "Old" Media Companies Successfully Adapt to Changing Conditions?

Pointless Hustle or Opportunity? Work in Simple-Professional Media

Future Directions

Conclusion

Notes:

Includes bibliographical references and index.

ISBN:

9781509565900

1509565906

9781509565917

1509565914

OCLC:

1431174063