The Visual Identity of the Book : From the Renaissance to the Digital Age / Christina Banou.

Format:

Book

Author/Creator:

Banou, Christina, author.

Series:

Chandos information professional series.

Chandos Information Professional Series

Language:

English

Subjects (All):

Publishers and publishing--History.

Publishers and publishing.

Physical Description:

1 online resource (214 pages)

Edition:

First edition.

Place of Publication:

Cambridge, MA : Elsevier, [2025]

Summary:

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services.

Contents:

Front Cover

The Visual Identity of the Book

Copyright Page

Dedication

Contents

Foreword

Preface and Acknowledgments

A life in books

Acknowledgments

1 Introduction: The visual identity of the book

1.1 The visual evolution and information mechanisms of the book

1.2 Redefining the book: Quests and questions

1.3 Understanding the publishing industry: A history of innovations and challenges

1.4 The aesthetic capital of the publishing industry

1.5 The structure of the book

2 Through the page: The evolution of the visual identity

2.1 The "horseless carriage" period: The early printed books

2.1.1 Notes on bibliography

2.1.2 In this chapter

2.1.3 Setting the scene of books

2.2 The visual order of the page

2.2.1 Headlines and running titles

2.2.2 Chapter heads and subheads

2.2.3 Margins, marginal notes, marginal heads

2.2.4 The manicule

2.2.5 Foliation, pagination, catchwords, signatures

2.2.6 Decoration

2.2.7 Headpieces

2.2.8 Initials

2.2.9 Fleurons-small ornaments

2.2.10 Tailpieces

2.2.11 Printing in red

2.2.12 Printing in gold

2.2.13 Printing in color and colored prints

2.2.14 Technopaignia (carmina figurate)

2.2.15 Volvelles and movable parts: Interactivity, reader engagement, and convergence of media

2.2.16 Children's book publishing: novelty or toy books

2.2.17 The case of almanacs, calendars, manuals, and other practical books

2.2.18 Illustration

2.2.19 Folding pages

2.2.20 The edges of the book

2.3 Information mechanisms of the book: Parts of the book

2.3.1 The opening of the book-frontmatter

2.3.2 Title-page

2.3.3 The frontispiece

2.3.4 The portrait of the author and the rise of authorship

2.3.5 The end of the book, back matter

2.3.6 Colophon

2.3.7 Cover and dust jacket (or book jacket or cover jacket).

2.3.8 Slipcases

2.4 The democratization of taste and visual expectations

2.4.1 The democratization of taste

2.4.2 The visual expectations of the readers

2.4.3 Information, discoverability and visual dialogs

2.5 Establishing everyday book culture from Aldus Manutius to Allen Lane

2.6 Conclusions of the chapter: Defining the page, maturing the book

3 Converged aesthetics: Personalized publishing services

3.1 Converged aesthetics: The evolution of "luxury" copies and deluxe editions

3.1.1 Defining luxury copies and editions

3.1.2 Categorization of luxury copies: questions and quests during the early period of printing

3.2 The systemization of deluxe and limited editions from the Renaissance to nowadays

3.2.1 Deluxe, limited, collectable, exclusive editions

3.2.2 Commemorative editions

3.2.3 Signed books-dedications

3.2.4 Facsimiles

3.2.5 (Numbered) prints that accompany the edition

3.3 The post-luxury copy: Customized copies, personalized publishing services and reader engagement

3.3.1 Cut-and-paste books

3.3.2 Extra-illustration and reader engagement

3.3.3 Customized copies

3.3.4 Personalized publishing services nowadays

3.3.5 Reader creativity. The case of coloring books

3.4 The uses of the book

4 Conclusions: Challenges and opportunities

4.1 Reframing the world: Visual structures, strategies, and uses of the book

4.1.1 Books as desirable, complex devices

4.1.2 From reader engagement to reader creativity

4.1.3 The customized book and personalized publishing services

4.1.4 The complex uses and the "future" of the book

4.1.5 The printed word and the virtual word. Convergence of media

4.1.6 Waiting for the unexpected: Visual expectations and adventures

4.1.7 Discoverability, promotion, and visual identity.

4.1.8 Short forms, multipaged books and the reintroduction of classics

4.1.9 Publishing industry and democracy

4.2 Constant challenges for the book and the publishing industry. Future research

Bibliography

References

Further reading

Appendix A: List of illustrations

Index of names

Index of Terms

Back Cover.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9780443161322

0443161321

9780443191671

0443191670

OCLC:

1511109540