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Media today : mass communication in a converging world / Joseph Turow, University of Pennsylvania.
- Format:
- Book
- Author/Creator:
- Turow, Joseph, author.
- Language:
- English
- Subjects (All):
- Mass media.
- Physical Description:
- 1 online resource (xxiii, 507 pages) : color illustrations
- Edition:
- 8th edition.
- Place of Publication:
- New York : Routledge, Taylor & Francis Group, 2023.
- Contents:
- Part I: The Nature and Business of Media; 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy; 2. Making Sense of Research on Media Effects and Media Culture; 3. The Business of Media; 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications; 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics; Part II: The Media Industries; 6. The Internet Industry; 7. The Book Industry; 8. The News Industry; 9. The Magazine Industry; 10. The Recording Industry; 11. The Audio Industry; 12. The Movie Industry; 13. The Television and Video Streaming Industry; 14. The Video Game Industry.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on December 18, 2024).
- Other Format:
- Print version: Turow, Joseph. Media today
- ISBN:
- 9781003133933
- 1003133932
- 9781000641684
- 1000641686
- 9781000641653
- 1000641651
- Publisher Number:
- 90101396232
- Access Restriction:
- Restricted for use by site license.
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