Become a great data storyteller : learn how you can drive change with data / Angelica Lo Duca.

Format:

Book

Author/Creator:

Lo Duca, Angelica, author.

Language:

English

Subjects (All):

Information visualization.

Data mining.

Physical Description:

1 online resource (244 pages)

Edition:

1st edition.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Incorporated, [2025]

Summary:

Unlock the power of storytelling with data to create change. Become a Great Data Storyteller: Learn How You Can Drive Change with Data is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change. The author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience. In the book, you will: Learn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactful; Tailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagement; Position yourself as a pivotal guide in your data stories, using context to turn data into powerful narratives that drive action. For anyone looking to elevate their data presentation skills from ordinary to extraordinary, Become a Great Data Storyteller offers the tools and insights you need. Whether you're a professional seeking to influence decision-making or simply passionate about the art of data, this book is your roadmap to becoming an impactful storyteller. Take the first step towards transforming your data into compelling stories that inspire change.

Contents:

Introduction

Chapter 1 Why You Need to Become a Data Storyteller

The Need for Data Storytelling

What Is Data Storytelling?

Analyzing a Story

Understanding the Data Storytelling Process

Making a Data-Driven Story

Delivering a Data-Driven Story

Case Study: Solstices and Equinoxes

Takeaways

References

Chapter 2 The Role of the Storyteller

Who the Data Storyteller Is

Three Types of Data Storytellers

The Apathetic Data Storyteller

The Authoritarian Data Storyteller

The Authoritative Data Storyteller

The Data Storyteller Skills

Humility

Sincerity

Vulnerability

Patience

Empathy and Openness

Flexibility

The Data Storyteller's Role in the Story

The External Data Storyteller

The Internal Data Storyteller

The Absent Data Storyteller

Possible Scenarios in Which to Tell a Story

Examples of Great Storytellers

Steve Jobs

Brené Brown

Hans Rosling

Chapter 3 Making a Successful Data-Driven Story

Preproduction: The Data Story Script

Theme

Subject

Script Implementation

Production: Data Story Shot

Postproduction: Data Story Editing

Working in a Team

Chapter 4 First Act: Defining the Hero

Who the Hero Is

How to Extract the Hero from the Data

The Data-Hero Humanity Matrix

The Data-Hero Concreteness Matrix

Describing the Hero

Chapter 5 First Act: Defining the Sidekick

Who the Sidekick Is

Adding a Sidekick to Your Data Story

Discovering the Humanity of Your Hero

Presenting the Hero and the Sidekick: The First Act

The Hook

The Hero

The Context

The First Act's Inciting Event

The First Act's Buildup

The First Plot Point

Chapter 6 Second Act: Defining the Problem

Introducing the Problem

Problem Types

Describe the Problem

Communicate the Problem

Simplification

Use of the Five Senses

Chapter 7 Second Act: Defining the Antagonist

Who Is the Antagonist?

Various Types of Antagonists

How to Extract the Antagonist from the Data

How to Add the Antagonist to the Story

Presenting the Problem: The Second Act

Reaction

First Pinch Point

Second Plot Point

Action

Second Pinch Point

Chapter 8 Third Act: Setting the Climax and Next Steps

The Dark Night

The Climax

Next Steps

Structuring the Third Act

Chapter 9 From Making to Delivering a Data- Driven Story

Completing the Making Phase

Starting the Delivery Phase

Chapter 10 What the Audience Wants and Knows

Defining the Audience

What the Audience Wants

First Plot Point

What the Audience Knows

Hero

Context

Dark Night

Chapter 11 What the Audience Thinks

Introducing the Audience's Thoughts

The Stomach-Heart-Brain Theory

Adapting Your Story

Hook

Inciting Event

Buildup

Climax

Chapter 12 Retelling the Story

Introduction to Retelling

You as the New Narrator of the Story

The Channel

Time

The Audience as the New Narrator of the Story

When the Audience Retells the Story

Why the Audience Retells the Story

Final Thoughts

Index.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781394283323

1394283326

9781394283330

1394283334

9781394352135

1394352131

OCLC:

1493237062