Content marketing strategy : how to harness the power of your brand's voice / Robert Rose.

Format:

Book

Author/Creator:

Rose, Robert (Marketing executive), author.

Language:

English

Subjects (All):

Branding (Marketing).

Product management.

Marketing--Management.

Marketing.

branding.

Physical Description:

xiv, 210 pages : illustrations ; 24 cm

Place of Publication:

London ; New York, NY : Kogan Page, 2023.

Summary:

"Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, the book offers a new strategic model that will transform how you approach content marketing"-- Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Rose, Robert. Content marketing strategy

ISBN:

9781398611504

1398611506

9781398611528

1398611522

OCLC:

1381094962

Publisher Number:

90101381433