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Chinese Social Media. I : insider, intercultural and interdisciplinary perspectives / edited by Xiaying Xu, Mengmeng Zhao and May Ying Wang.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Social media--China.
- Social media.
- Physical Description:
- 1 online resource (xii, 214 pages)
- Place of Publication:
- Abingdon : Routledge, 2025.
- Biography/History:
- Xiaying XUis associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media. Mengmeng ZHAOis an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing. May Ying WANGis an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.
- Contents:
- 1.Chinese Social Media UpdatedXiaying XUPART ONE: Social Media (Re)Presentations2. ⁰́₋Openly Sexy⁰́₊ but ⁰́₋Not to Be Shared on WeChat Moments⁰́₊: A Multimodal Discourse Analysis of Sexy Self-Presentations on XiaohongshuXiaying XU3. The Affective Assemblage: China⁰́₉s Silver Wanghong in DouyinChai Lee LIM and Jinyu HAN4. Behind the Pink Dinosaurs: Studying Momo⁰́₉s Behaviour Under Anonymous but Discrete GroupsYuecong WANG and Mengqi LIPART TWO: Prominent Chinese Social Media Phenomena 5. How Can You Leave a Voice Message? Trans-Media Intersensorial Spectacle in Chinese Social MediaMengqi LI and Qi ZHENG6. Understanding Humour on Chinese Social Media: A Case Study of WuxueLeiyi LIN7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social StreamingQingyuan ZHAO8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live StreamingTaoyue WANG9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain TheoryDandan LIPART THREE: Personal Growth, Career Development and Industry Perspectives10. Informal Language Learning Through China⁰́₉s Social Media PlatformsRuijie ZHAO, Baicen JIN, Linlin LIANG and Xiaochen WANG11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case StudyYongqi LIN12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-MusicalsQiushi HU13. Transformations and Insights: Decentralised Communication of Contemporary Art on Chinese Social MediaWeijie LING14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED⁰́₉s R-SPACEWenjia TANG
- Notes:
- "Taylor and Francis"
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- ISBN:
- 9781003596493
- 1003596495
- 9781040313930
- 1040313930
- 9781040313961
- 1040313965
- Publisher Number:
- 40032664628
- 9781003596493
- Access Restriction:
- Restricted for use by site license.
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