Beyond the Sage on the Stage : Communicating Science and Contemporary Issues Effectively.

Format:

Book

Author/Creator:

Seethaler, Sherry, 1970- author.

Language:

English

Subjects (All):

Communication in science.

Communication.

Physical Description:

1 online resource (347 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Toronto : University of Toronto Press, 2024.

Summary:

Beyond the Sage on the Stageprovides practical, evidence-based communication lessons and debunks often-repeated communication myths.

Contents:

Mapping the landscape of audiences, contexts, and goals

Masterful use of words and images, the fundamental tools of the communication artisan

Metaphors and analogies : uncovering how they frame thought

So we live in a snow globe? Misconception mishaps and designing stories for learning

The hidden climb revealed : giving voice to people and process

Negotiating uncertainty and the intricacies of tradeoffs

How (not) to trigger audiences' decision-making survival tactics

Obvious but wrong : the perils of the backfire effect and tips to prevent it

Crucial conversations, trust, and the dark matter of communication

Collecting the tools into the toolbox.

Notes:

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9781487547523

1487547528

9781487547509

1487547501