Social Media and Modern Society : How Social Media Are Changing the Way We Interact with the World Around.

Format:

Book

Author/Creator:

Visňovský, Ján.

Contributor:

Višňovsky, Ján.

Majerová, Jana.

Language:

English

Physical Description:

1 online resource (310 pages)

Edition:

1st ed.

Place of Publication:

London : IntechOpen, 2024.

Summary:

This book offers a compelling exploration of how social media platforms are reshaping contemporary life, and driving economic, political, and cultural transformations.It brings together theoretical insights and empirical studies to examine the multifaceted impact of social media on communication, behavior, policy, and societal norms.

Contents:

Social Media and Modern Society - How Social Media Are Changing the Way We Interact with the World Around

Contents

Preface

Section 1 Theoretical and Empirical Outlines of Social Media

Chapter1 Achieving Sustainability via Marketing Communication in the Era of Social and Technological Changes

Chapter2 Adolescents' Exposure toViolent Content Related to Conflict on Social Media: Qualitative Research

Chapter3 Effect of Advertising Effectiveness via Mobile Social Networks (SNS) on Consumer Engagement and the Behavioral Intentions of Online Consumers

Chapter4 Perspective Chapter: Social Media Analytics - The Pavers of Business Model Development

Chapter5 How Social Media Contributes to Place Branding

Chapter6 Media Participation in Midterm Elections: Creative and Consumptive Influences on Political Engagement

Chapter7 The Rise of Influencer Culture - Marketing, Monetization, and Authenticity in the Social Sphere

Chapter8 Perspective Chapter: TheTikTok Phenomenon - Harnessing Opportunities, Assessing Risks and Marketing Insights

Chapter9 Perspective Chapter: Social Media through Digital Humanities - Why Not Educate the Non-Engineering Students?

Chapter10 Perspective Chapter: Social Media and Knowledge Society - A Study on theTheory of Interpretive Determinism for Digital Content Reference

Chapter11 Perspective Chapter: The Impact of Social Media on the Fear of Missing Out (FOMO) among Teenagers Aged between 18 and 25

Chapter12 Social Media Addiction: Challenges and Strategies to Promote Media Literacy

Section 2 Regional and Local Contexts

Chapter13 Perspective Chapter: The Effects of Social Media on Local Democracy

Chapter14 Social Media as Local Medium: The Mobilisation of Local Wind Farm Opposition Online.

Chapter15 Perspective Chapter: Myths of the Child Welfare Services - An Online Bogeyman for Muslim Families

Chapter16 Amplifying Hate: Mapping the Political Twitter Ecosystem and Toxic Enablers in Greece

Chapter17 Community Policing and the Social Media Use in Nigeria.

Notes:

Description based on publisher supplied metadata and other sources.