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Gain Executive Buy-In on Your Content Marketing Strategy / with Madecraft and Lauren Diethelm.
- Format:
- Video
- Author/Creator:
- , Madecraft, speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Physical Description:
- 1 online resource
- Place of Publication:
- Carpenteria, CA : linkedin.com, 2025.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- digital
- Summary:
- Persuade executives to support your content marketing strategy with effective communication, aligned goals and strategic persuasion.
- Gaining executive buy-in is necessary for the success of your content marketing strategy. In this course, content marketing expert Lauren Diethelm provides you with the tools and techniques to effectively communicate your strategy. Learn to tailor your presentation to different executive types, build a persuasive narrative, and leverage internal influencers and advocates. After this course, you'll be able to present and gain executive buy-in for your content marketing strategy.
- Participant:
- Presenter: Madecraft
- Notes:
- 1/22/202512:00:00AM
- Access Restriction:
- Restricted for use by site license.
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