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Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.
- Format:
- Book
- Author/Creator:
- Chevalier, Michel, 1943- author.
- Mazzalovo, Gerald, author.
- Language:
- English
- Subjects (All):
- Brand name products--Management.
- Brand name products.
- Luxury goods industry.
- Luxuries--Marketing.
- Luxuries.
- Branding (Marketing).
- Physical Description:
- 1 online resource
- Edition:
- Fourth Edition.
- Place of Publication:
- Hoboken : Wiley, 2020.
- Notes:
- Revised edition.
- Includes index.
- Electronic reproduction. Hoboken, N.J. Available via World Wide Web.
- Description based upon online resource; title from PDF title page (viewed January 25, 2021).
- Other Format:
- Print version: Chevalier, Michel, 1943- Luxury brand management in digital and sustainable times
- ISBN:
- 9781119706328
- 1119706327
- 9781119706304
- 1119706300
- 9781119706298
- 1119706297
- Publisher Number:
- 90101069489
- Access Restriction:
- Restricted for use by site license.
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