Media of the masses : cassette culture in modern Egypt / Andrew Simon.

Format:

Book

Author/Creator:

Simon, Andrew (Andrew G.), author.

Series:

Stanford studies in Middle Eastern and Islamic societies and cultures

Language:

English

Subjects (All):

Audiocassettes--Social aspects--Egypt--History--20th century.

Audiocassettes.

Sound recordings--Social aspects--Egypt--History--20th century.

Sound recordings.

Cassette tape recorders--Social aspects--Egypt--History--20th century.

Cassette tape recorders.

Mass media--Social aspects--Egypt--History--20th century.

Mass media.

Egypt--Social life and customs--20th century.

Egypt.

Audiocassettes--Social aspects.

Manners and customs.

Mass media--Social aspects.

Sound recordings--Social aspects.

Genre:

History.

Physical Description:

xiii, 279 pages : illustrations ; 24 cm.

Place of Publication:

Stanford, California : Stanford University Press, [2022]

Summary:

"Media of the Masses investigates the social life of an everyday technology--the cassette tape--to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet. Positioned at the productive crossroads of social history, cultural anthropology, and media and sound studies, Media of the Masses ultimately shows how the most ordinary things may yield the most surprising insights"-- Provided by publisher.

Contents:

Selling : leisure, consumer culture, and material terrains

Desiring : theft, smuggling, and the limits of the law

Censuring : tapes, taste, and the creation of Egyptian culture

Copying : piracy, cultural content, and sonorous circuits

Subverting : Shaykh Imam, official stories, and counterhistories

Archiving : microhistory and material traces of tapes past.

Notes:

Includes bibliographical references (pages 249-269) and index.

Other Format:

Online version: Simon, Andrew (Andrew G.). Media of the masses.

ISBN:

9781503629431

1503629430

9781503631441

1503631443

OCLC:

1261879823