AI, corporate social responsibility, and marketing in modern organizations / Muhammad Nawaz Tunio.

Format:

Book

Author/Creator:

Tunio, Muhammad Nawaz, author.

Contributor:

IGIEA

Series:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Language:

English

Subjects (All):

Artificial intelligence.

Social responsibility of business.

Marketing.

Physical Description:

1 online resource (25 PDFs (388 pages)).

Other Title:

Artificial intelligence, corporate social responsibility, and marketing in modern organizations

Place of Publication:

Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2025.

Contents:

Foreword

Preface

Acknowledgment

Chapter 1. Family Business Entrepreneurial Orientation Effect on Improving Entrepreneurial Processes by Mediation of Open Innovation in the Horn of Africa

Chapter 2. Use of Artificial Intelligence (AI) for Improving Human Resource Management (HRM) Functions

Chapter 3. Role of Green Corporate Social Responsibility and Corporate Social Responsibility in Enterprises: Evidence From Europe

Chapter 4. How the Family Business Hotels of Europe Are Rebuilt After COVD-19: Leveraging CSR Practices for Post-Pandemic Resilience

Chapter 5. AI-Driven Market Intelligence: Enhancing Competitive Analysis and Market Positioning

Chapter 6. Accelerating the Development of New Products and Services With AI-Enabled Innovation Management

Chapter 7. Artificial Intelligence as the New Face of Marketing Activites and Functions: Theory, Concepts, Illustrations, and Implications

Chapter 8. Enhancing Marketing and Brand Communication With AI-Driven Content Creation

Chapter 9. AI in Customer Service Automation: Balancing Efficiency With Human Touch

Chapter 10. Leveraging AI to Tailor Customer Engagement With Personalized Marketing Strategies

Chapter 11. AI for Personalizing Customer Interactions: Improving Engagement and Satisfaction

Chapter 12. AI-Driven Customer Engagement Strategies for Small Businesses

Chapter 13. The Modish Universities and the Impact of Artificial Intelligence on IT

Chapter 14. Challenges of Artificial Intelligence (AI) in Language Learning

Compilation of References

About the Contributors

Index.

Notes:

Includes bibliographical references and index.

Electronic reproduction. Hershey, Pa. Available via World Wide Web.

Description based on title screen (IGI Global, viewed 12/14/2024).

Other Format:

Print version:

ISBN:

9798337302218

Publisher Number:

40032611211

Access Restriction:

Restricted for use by site license.