Classroom exercises for entrepreneurship : a cross-disciplinary approach / James D. Hart (Director of Arts Entrepreneurship, Southern Methodist University, USA).

Format:

Book

Author/Creator:

Hart, James, author.

Contributor:

Edward Elgar Publishing, publisher.

Series:

Elgar guides to teaching

Language:

English

Subjects (All):

Entrepreneurship.

Genre:

Electronic books.

Physical Description:

1 online resource (316 pages)

Edition:

Second edition.

Place of Publication:

Northampton : Edward Elgar Publishing, 2025.

Summary:

"This thoroughly revised second edition provides insightful learning exercises to help students develop their imaginative and creative abilities. It Illustrates the creative and practical dimensions of entrepreneurship, presenting ideas and time-tested techniques that contribute towards problem-solving and value creation while increasing the likelihood of novel solutions emerging. With 80 original and effective exercises applicable to an entire entrepreneurial process, James Hart outlines the pedagogical method of Creative Entrepreneurship. Hart introduces an assessment tool for learning as well as a reflection tool for student use, alongside useful tips for teaching. Featuring games, simulations, demonstrations and projects, each exercise can be easily adapted for specific teaching needs and incorporates clear learning objectives to ensure a dynamic classroom experience. This is an invaluable read for educators and students of entrepreneurship and business and management. It offers experiential learning insights to gain the most out of teaching and learning this complex topic. The tools and exercises also benefit governmental and private sector trainers when leading/teaching professional development enhancement courses"-- Provided by publisher.

Contents:

Contents: Foreword / Julie Shields

Author's notes

Structure of exercises

Part I: Ideation

Being different and necessary

Community tour and problem perception

Daydream for inspiration

Empathy or compassion

Ideation via image and persona- building

Looking for inspiration

Synthesizing talents, interests, passions and skills (tips)

Outside/in approach to niche identification

Persona ideation and three ideas

Three ideas/three strategies

What if?

Brain, solve this problem

Part II: Action 1. Communication

Can you excite us?

Networking practice

Find your voice

Culture assimilation: The language of entrepreneurship

Self-sufficiency, or trial by fire

The power of stillness

Leveraging AI to teach entrepreneurship methods

Developing new entrepreneurship methods

2. Competition

Visualizing the status quo

Competitive matrix-building

Competitive lemonade stands

3. Capital

Creating an animatic

Event to fund

Four pitches: 10, 2, 30. And 1.

Mock crowdfunding campaign

4. Marketing

Content of value for free

Have a classmate tell your story

Eyes and ears

Playing with seo

Website creation for digital representation

5. Networking

Reaching the president

The networking game

Social elevator pitch

6. Pitching

Peer-reviewed pitching

Tiered structure of giving

Video elevator pitch

7. Plans and strategy

Scale up, scale down

Are business plans necessary?

Brochure collaboration

Budget-building, budget research

Choose an imaginary board

Reverse-engineering content (ai-based)

Mutual need fulfillment

Collective brainstorming

Creating one's path visually through infographics: Startup to exit

Crowdfunding and outsourcing: A strategy aimed at reducing risks

Defense of plans

Designing multiple revenue drivers

Role-playing with AI (ai-based)

If this, then that

Ai-driven social media content strategies (ai-based)

Mapping the future

The marble game

Pricing one's work

Putting out fires

Scavenger-hunting assets

Speed-dating market feedback

Testing assumptions

Visualizing through storyboards

8. Teams

Archetypes and team-building for entrepreneurship

Superhero powers and kryptonite

Team self-management

Part III: Introspection and reflection a sense of balance

Collective problem articulation

Say "yes" for a week

Consciousness and the imagination

Dump truck full of grapes

Finding meaning

In my mind's eye, horatio

Pain point alleviation

Stories of burnout

Taking stock

The game of perseverance

The road less traveled by

Watchers from the gates of the mind

What would you risk?

Why do you create?

Part IV: Teaching and efficacy assessing experiential entrepreneurship exercises

Ee reflection tool

Tips for teaching with experiential exercises

Part V: Tying things together: Suggested recipes.

Notes:

Includes bibliographical references and index.

Description based on print record.

ISBN:

9781035317547 (e-book)

Access Restriction:

Restricted for use by site license.