Great Fundraising Organizations : Why and How the World's Best Charities Excel at Raising Money / Alan Clayton.

Format:

Book

Author/Creator:

Clayton, Alan, author.

Language:

English

Subjects (All):

Fund raising.

Physical Description:

1 online resource (206 pages)

Edition:

First edition.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Inc., [2025]

Summary:

Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)--rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: Evidence to explain why some non-profits dramatically grow their revenues whilst others don't. What makes leadership for a Great Fundraising Organization different. That a precise set of internal behaviours are more important in driving growth than external factors. Why some fundraising communications drive growth and why some don't. Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.

Contents:

Introduction: "How Can It Be So Hard to Save a Child?"

Part One: Triggering the Red Dot

Two Businesses, One Mission

From Governance to Growth: The Trifecta

Alignment Begins with the New Ambition

Not Any Ambition Will Do

Investment and Ambition

Culture and Ambition

Part Two: Striving for Emotional Excellence

You Are in the Emotions Business

Identifying Donor Needs

Meeting Donor Needs: Creating Great Fundraising Communications

Financial Leadership

Leadership Decisions

How to Get Going.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781394278268

1394278268

9781394278275

1394278276

OCLC:

1492229326